Your website may look good, but is it effective at converting web visitors to sales?
- Your website should be designed with the proper marketing and sales strategies that build a strong sales funnel for your business.
- Your website design should influence the attitudes and behaviours of your potential customers about your products and services.
- Your website exists to increase your online profile, attract leads and increase your sales. If your website isn’t doing ALL these things – your website is leaving a lot of revenue on the table for you competitors.
Here are 4 Missed Website Opportunities That Increase Sales
MISSED Website OPPORTUNITY #1 – Content
Sure, your website may have an attractive, clean design, but how are you catching the interest of the visitor- to influence the length of their stay on your website? The longer someone stays on your website, the more opportunity you have to educate, influence and convert that person to a sale. Strategic website copy writing ensures that you are leading and influencing your web visitors’ actions as they are guided through the sales funnel on your website. Web content is critical in your sales conversion process, it’s a huge missed opportunity where most of my customers are lost in their business strategy than any other missed tactic.
MISSED Website OPPORTUNITY #2 – Mobility
Since April 2015, Google’s algorithm penalizes websites that are not mobile responsive. People searching on mobile devices have different needs and different search patterns than when they are on their PC’s/Laptops. Businesses need to absolutely include mobile responsive website in their website marketing to earn the mobile web users’ attention, trust and easily engage them to take the action you want. Working with small buttons and narrowly designed columns is just the surface of Mobile Responsive Designs. The entire mobile responsive programming incorporates, loading speed, easy access, responsive actions, user-friendly layout and tap to take action elements, just to name a few. Leaving out mobile responsive web design in your website marketing is a sure-fire bet that your company won’t show up on the major search engine listings online and that means lost revenue for your business.
MISSED Website OPPORTUNITY #3 – SALES FUNNEL
Website that don’t incorporate a well-designed sales funnel into their marketing are just taking up internet space. A well-designed website is your 24/7 sales tool that provides quality, consistent key messages leading your customers to take action – making you a sale. Web visitors have a 7 second and 3 click tolerance to get to the web information they are looking for. Presenting your products and services properly using high impact multimedia opportunities like video and graphics design are very important. Do you use Video testimonials or written testimonials about your products and services near your product descriptions? Have you made it easy for the web visitor to click a button to get a quote, contact you, add to their wish list, or compare the product to your competitors? There are thousands of companies world-wide who use only their website sales funnel to generate sales and have never used or eliminated the need for personal sales teams. A strong website sales funnel can consistently increase your yearly sales exponentially.
MISSED Website OPPORTUNITY #4 – SOCIAL MEDIA MARKETING
Word of mouth is still the most powerful form of revenue generation for companies world-wide. The methods of which word of mouth is communicated have dramatically changed though. Social media is the new word of mouth. Viral sharing of products and services is a powerful method of engaging people in a longer-term conversation and getting your products seen by new audiences who look like your present web visitor.
What social media tools are you offering people to connect with you, share your products virally in their social networks, and engage in your social media content with you? When people see, others sharing your content, commenting on your posts, liking your business products on social media that is word of mouth – social media marketing that helps grow your business.
57% of consumers say they’d be somewhat or very influenced to think more highly of a business after seeing positive comments or praise online, and 16% say they only share positive reviews on social media.7