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6 CRITICAL ELEMENTS TO A GREAT P/R MEDIA ARTICLE GREAT PUBLIC RELATIONS MEDIA ARTICLE

On February 24, 2016    /    News

navigator marketing media article dirty bingo
A STRONG media article ensures that all these strategies are addressed:

1) A an image that captures the reader’s attention

2) A strong title that captures the reader’s attention

3) Information inside the first paragraph that influences the reader’s behaviour to continue to read on.

4. Important information that draws readers’ attention to understand :

a) what you are offering if different than the competitors

b) who your product best serves

c) giving details about your company without sounding salesy or listing details in a salesy way

d) demonstrating that a lot of people like or enjoy your product/service.

e) describing the benefits of your product or service in a creative attention-capturing way.

5. a strong call to action with links to your website page

6 analytics on your website and social media pages to measure the success of your media article.

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About the Author - Dawn Larsen

dawnAs the Director of Business, Internet & Social Media marketing, Dawn leads all consulting, marketing strategy and creative projects for Navigator marketing & Business Solutions. Dawn is an award-winning entrepreneur and marketing strategist specializing in custom WordPress web design, corporate marketing strategy and graphic design for business.

A leader in internet and social media marketing, Dawn has helped thousands of business owner and managers leverage the power of the Internet to generate increased profile, leads and sales. Dawn regularly speaks at conferences and workshops throughout North America, as well as being a regular on radio shows and business magazines.

Learn more and connect with Dawn:
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