Photo editing websites offer you ways to edit and enhance your own images to use for your Marketing, Corporate Branding and Social Media sites. Graphic Design is an important part of your marketing mix, so having powerful images available is important.
Articles with images get 94% more total views, and including a photo and video in a press release increases views by over 45%. An image is worth a thousand words and on Facebook, an image is worth a 37% higher level of engagement over text.
For times when you need to do Graphic Design yourself, we have compiled a list of the 8 best free online photo editing sites to enhance your marketing and sales and to help you with your Graphic Design projects.
Use these online photo editing sites to create high impact visuals for your blog and social media. Remember to label your images properly with keywords when posting online.
Canva is a great option to create quick graphics for many social media platforms and even has the option to create blog visuals. If you need a visual for Facebook, Twitter, Instagram and Pinterest, consider Canva. It’s free which is an added bonus.
PicMonkey provides tools for photo editing and graphic design. From simple edits like cropping and auto-adjusting exposure to designing and creating collages, PicMonkey is an easy site to use. It’s also easy to save your files right to your Dropbox account. Upgrade to their ‘Royale’ account for only $33 a month and get even more effects, fonts, overlays, and textures.
The online Photoshop offers quick photo edits similar to Photoshop, with the soften, dodge and burn tools. It also provides editing tools for black and white images, and effects like sketch and crystalize. Although it doesn’t offer all the Photoshop tools, it is free and does have advanced editing options.
Pixlr is almost identical to Photoshop, with many of the same functions and layouts. A great feature of this site is that you can upload images from your hard drive to edit, open images via URL or open from your Facebook account.
If you can think it, FotoFlexer can do it. This site has the traditional editing and touch ups, but gives you more fun options like comic and paint edits. Distort photos, add text and there is even a ‘Geek’ section with a Morph and Webcam feature.
SumoPaint offers a huge variety of the usual editing options, as well as many filters that can be used for free, or a paid upgrade can get you even more options. Very similar to Photoshop; if you are familiar with that program, SumoPaint will be a breeze to use.
GIMP (GNU Image Manipulation Program) is also similar to Photoshop and offers a wide variety of professional-level editing tools. This editor requires it to be downloaded onto your computer and is available for Mac and PC. The program relies on a community of volunteer developers who maintain and improve the product.
Another easy site to use and has the usual effects available to edit pictures, apply photo effects, add text and paint. You can also add frames, change photos to black and white, sepia or create a vintage looking photo. Super easy to use and photos can be edited quickly.
How can you use high impact images to strengthen your marketing and sales message?
1. If your business issues press releases, include images with your article for more impact.
2. If you have an online store you need to include high definition images to drive higher engagement and sales.
3. If Facebook is an important part of your social media marketing strategy, include photos in your updates and not just text and links.
What About You?
How are you using images and photos with your business? Has it worked for you?
What could you do better?