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Should You Hire A Marketing Agency Versus an In-House Marketing Employee?

On February 6, 2017    /    Business
Should You Hire A Marketing Agency

Yes you should hire a Marketing agency , and here’s why…

Your company has reached a critical juncture: you’re either growing beyond your ability to keep up, you’re stagnating, or, gasp.. you’re shrinking … you need help. Your sales force requires leads and they need to either close that business immediately, or access an automated system for long-term cultivation. It’s time to decide. Should you hire a marketing agency for help or bring someone in-house? That is the critical question for every business at this stage of development.

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Here are a few points to consider:

Hiring an In-House Marketing Employee:

  • Maintains regular office hours, usually doesn’t work weekends
  • Must hire and pat source deductions, vacation pat, maternity/paternity leave as well as cover salaries and sick days
  • Limited skills, usually a generalist who knows strategy but does not know the execution of specific online marketing strategies and social media tactics
  • General knowledge on latest marketing technologies
  • Limited access to marketing and latest technology training – all funded by your company
  • Very limited desire for self development on the employee’s own time
  • One person or small team working independently
  • Limited expertise; usually in only one industry sector
  • An employee will leave for better opportunities – your company then must re-hire, re-train and re-start the marketing momentum

Hiring A Marketing Agency:

  • Always on call for your company
  • No sick time, no down time no additional costs involved
  • Skilled at lead generation, closing sales deals and online/offline marketing tactics
  • Always on top of the latest marketing strategies
  • Always on top of and accredited with the latest marketing technologies and software
  • Paid based on results, no long-term contract and additional expenses
  • Constant reporting on successes
  • Highly skilled with cross industry experience to offer the best in strategies and knowledge
  • Always involved with industry self development
  • Marketing agency grows with your business growth
  • Able to train your new employees on strategies and tactics
  • An agency will act as your employees at tradeshows and sales meetings

When you add up the all costs in acquiring, recruiting and retaining a profitable in-house marketing team for your business – hiring a Marketing agency just makes more sense! Let Navigator Marketing be an extension of your team – and be your Marketing Agency on call!  

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About the Author - Dawn Larsen

dawnAs the Director of Business, Internet & Social Media marketing, Dawn leads all consulting, marketing strategy and creative projects for Navigator marketing & Business Solutions. Dawn is an award-winning entrepreneur and marketing strategist specializing in custom WordPress web design, corporate marketing strategy and graphic design for business.

A leader in internet and social media marketing, Dawn has helped thousands of business owner and managers leverage the power of the Internet to generate increased profile, leads and sales. Dawn regularly speaks at conferences and workshops throughout North America, as well as being a regular on radio shows and business magazines.

Learn more and connect with Dawn:
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