Facebook is one of the largest social media platforms, with over 1.49 billion monthly active users as of the second quarter of 2015. So, what does that mean for your business? If you use Facebook in the right way, it can be a very powerful marketing tool
Facebook is a Cost-Effective Marketing Tool
Creating a Facebook page is quite simple, and with some great graphics, complete profile and important information added, having a Facebook page allows your customers to easily search you, and also gives you the opportunity to connect with your customers. Not only can you interact with consumers in a unique way, but they can leave reviews, send you private messages about your company, events and promotions, and interact with you in a way they normally wouldn’t have the opportunity to do.
Target Specific Customers on Facebook
You can add a list of your current customers onto Facebook (privately) and create a Custom Audience. Once you do that, use the Lookalike Audiences option in the Facebook Advert Create tool to find other people who are similar to them.
There are other ways to target specific customers on Facebook with ads, simply by boosting an ad for only $5. You can target people in a certain country, city and even age.
Analyze What is Working on Your Facebook Page
Facebook has a great insights section on your page where you can see how many people are looking at and engaging with your posts. By using these insights, you can alter your social media marketing and improve on it. You can also see what your customers are interested in and focus more on that specific area. By using these valuable analytics about your consumers, you will get to know them better, and be better able to take care of their needs and wants.
Using Facebook for business can be very powerful when used properly. Use these tips to improve your social media, and remember to be authentic on your page – it should be representing your brand and what makes it unique.