Basic search engine optimization (SEO) is important for any website. SEO will help your website rank higher on the search engines which ultimately helps your customers find your products and services.
For effective SEO, you need to understand how people search for products and services, and also understand what type of results Google will display to those searching.
Google wants to provide its users with high-quality search results, which means it focuses on relevant content that aligns with the users search. If you use interesting, relevant content with correct keywords, titles and descriptions, it is more likely that when a search is done and someone goes to your site, that they will stay longer and not have to continue searching. Your site provided them with what they are looking for.
An experienced Web and SEO company will provide:
- Descriptive title tags that accurately describe the page content
- Unique title tags for each page
- Simple-to-understand URLs
- A simple directory structure
- A website that is easy to navigate
- An XML Sitemap file
- Original, new content creation
- Suitable anchor text
- Alt text for image optimization
Search engine optimization must be done consistently every month, for your website to stay on the first few pages of the search engines. When you add new content to your website, make sure it is original and that you add important keywords to the title, headings, anchor text and content. Avoid keyword stuffing, as you want your content to make sense when you read it.
When you add a new page or post to your website, ensure that you customize the URL. You want an easy-to-understand URL, not one filled with random numbers and letters.
If you add images to your content (which you should, to add visual interest), make sure to add the ALT text and describe the image well, using keywords and key information about your post or web page.
What you want to avoid when it comes to Search Engine Optimization:
- Keyword stuffing
- Irrelevant content for readers
- Using meta and descriptions to try to increase web traffic instead of providing quality information for searches
- Duplicate pages
When it comes to SEO, focus on creating high quality, relevant content and updating your website often. Make sure you keep your customers in mind and add important keywords, titles, headings and meta descriptions. A useful SEO tool is Yoast, which makes SEO easier to add to your site.