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GETTING YOUR WEBSITE MOBILE-READY TO REAP THE BEST MOTHER’S DAY PROFITS

On May 11, 2017    /    News
GETTING YOUR website MOBILE-READY BLOG

  One of the biggest shopping days is fast approaching….Mother’s Day. Americans spent $21.4 billion for Mother’s Day in 2016, while in Canada, the national spending comes to $492 million. Mother’s Day is number 2 in consumer spending after Christmas. It brings incredible opportunity to boost your engagement and sales, but only if you have a… View Article

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Should You Hire A Marketing Agency Versus an In-House Marketing Employee?

On February 6, 2017    /    Business
Should You Hire A Marketing Agency

Your company has reached a critical juncture: you’re either growing beyond your ability to keep up, you’re stagnating, or, gasp.. you’re shrinking … you need help. Your sales force requires leads and they need to either close that business immediately, or access an automated system for long-term cultivation. It’s time to decide. Should you hire a marketing agency for help or bring someone in-house? That is the critical question for every business at this stage of development.

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BIG-TIME WINS advertising on SOCIAL MEDIA during the Super Bowl

On February 6, 2017    /    Business, Facebook, Social Media
BIG-TIME WINS advertising on SOCIAL MEDIA during the Super Bowl

OUR CUSTOMERS SCORED BIG-TIME WINS advertising on SOCIAL MEDIA during the Super Bowl – here’s why: Large audiences locally and beyond were engaged on social media while watching the super bowl. My clients capitalized on this increased online traffic – increasing their online profile, and leads!

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4 Missed Website Opportunities That Increase Sales

On January 26, 2017    /    Business, Web Design
4 Missed Web Opportunities That Increase Sales

Your website may look good, but is it effective at converting web visitors to sales? Your website should be designed with the proper marketing and sales strategies that build a strong sales funnel for your business. Your website design should influence the attitudes and behaviours of your potential customers about your products and services. Your… View Article

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5 Powerful Employee Orientation & Onboarding Tips to Improve Your Company Culture

On January 4, 2017    /    Business, News
Nav onboarding

Developing your company’s employee orientation and onboarding process can seem like a daunting task but it really doesn’t have to be. Our team has helped so many small, medium and large company’s layout the process for their onboarding and employee orientation – that we’ve come up with these 5 tips to help you keep it simple and impactful.

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Facebook Article Publishing

On April 21, 2016    /    News
facebook-instant-article

As previously announced, today at F8 we are officially opening the Instant Articles program to all publishers—of any type, any size, anywhere in the world. We’re also sharing new data illustrating how Instant Articles is better for people and publishers, introducing a number of partnerships with publishing tools and analytics providers to support the publishing process,… View Article

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International Women’s Week 2016

On March 9, 2016    /    News

6 CRITICAL ELEMENTS TO A GREAT P/R MEDIA ARTICLE GREAT PUBLIC RELATIONS MEDIA ARTICLE

On February 24, 2016    /    News
navigator marketing media article dirty bingo

A STRONG media article ensures that all these strategies are addressed: 1) A an image that captures the reader’s attention 2) A strong title that captures the reader’s attention 3) Information inside the first paragraph that influences the reader’s behaviour to continue to read on. 4. Important information that draws readers’ attention to understand :… View Article

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12 Ways to Promote Your Product and Services on the Internet for the Holidays and Increase Sales

On December 11, 2015    /    News
12 Ways to Promote Your Product and Services on the Internet for the Holidays and Increase Sales

The holiday season is fast approaching and there is a huge opportunity for small businesses to increase their sales and profits on the internet. Businesses need to be thinking about their holiday marketing including traditional off-line marketing as well as internet marketing and social media strategies. Don’t panic! There is still time to sneak in… View Article

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8 Critical Web Designer Questions to Ask Your Vendor Before You Hire Them

On December 3, 2015    /    Business, Web Design
8 Critical Web Designer Questions to Ask Your Vendor Before You Hire Them

Your website is the single most important marketing element for your business. If designed and strategized properly, your website sells for you, even when you are awake. It is the first impression your potential customers and sales prospects get from your business. When deciding to hire a website design company, looking at a web developer’s… View Article

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About the Author - Dawn Larsen

dawnAs the Director of Business, Internet & Social Media marketing, Dawn leads all consulting, marketing strategy and creative projects for Navigator marketing & Business Solutions. Dawn is an award-winning entrepreneur and marketing strategist specializing in custom WordPress web design, corporate marketing strategy and graphic design for business.

A leader in internet and social media marketing, Dawn has helped thousands of business owner and managers leverage the power of the Internet to generate increased profile, leads and sales. Dawn regularly speaks at conferences and workshops throughout North America, as well as being a regular on radio shows and business magazines.

Learn more and connect with Dawn:
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