Hallowe’en is a fun time of year for kids and adults alike. It’s the only time of year where you
can dress in outragious costumes and actually be admired by friends and family instead of
ridiculed. You can learn a lot about marketing and growing your business’ PROFILE, LEADS &
SALES from trick or treating and Hallowe’en. Here’s some tips:
Look like you are open for business
Those homes that have their front lights on and pathways lit seem to attract more kids
and parents to their house. IF you want someone knocking on your website door or
your office door, turn the lights on. Ensure that your website is user-friendly, easy to
navigate through and asks your prospect’s business.
Don’t Be Afraid to Ask for the Sale
Kids would get nowhere on Hallowe’en if they didn’t ‘ask for the candy.’ Similarly in
business, a lot of business’ marketing material doesn’t ask them to BUY NOW,
SUBSCRIBE NOW, YES SIGN ME UP, SHARE WITH FRIENDS. You don’t get what
you don’t ask for.
The Homes that are Eye Catching Get the Kids
Those homes that have Hallowe’en decorations always seem more fun to go up to. You
see the smiles on the kids’ faces, they feel in the spirit and they get a kick out of the
homes that have the candy bowls that grab their hands when they reach for candy. A
business’ web design has to be eye catching, incorporate video, and engage the
customer to go deeper in their website.
Engage With Your Visitors and They Will Love you
Kids and adults really enjoy when home owners take the time to ask their names and compliment
them on their costumes. It’s the same with your customers, engage with them on your website
through a welcome video from you or a welcome note. Communicate with your customers to get to
know them through social media, surveys, contests, one on one talking. Never be afraid to them
Word of Mouth Marketing Works – Especially on Hallowe’en
It doesn’t take long for all the neighbourhood kids and adults to tell their friends about
the houses that have the great selection of candy and give out pop. In business, be
prepared to give something away. It’s a great opportunity to surprise your customers or
prospects with little gifts or upgrades that will have them talking to their friends. Word of
mouth marketing is an important element of any marketing campaign.
Stand Out of the Crowd
This Hallowe’en you’re sure to see thousands of Caitlyn Jenners and Minions, but the
people that put the time and effort into their costumes, will get the “oooohs and aahs.”
In marketing and web, the extra time and money put into your marketing tools and
strategy will pay off for you in the long run. Don’t skimp on a cheap web template,
invest in something that is going to make your business stand out in the crowd and call
attention to your message and motivate people to make a purchase.
Every Day is Hallowe’en in Your Business
It doesn’t take long for kids to know which houses not to visit next year. With your
business, it’s important to look at every day as Hallowe’en and if you don’t deliver the
goods, your customers won’t return.
Happy Hallowe’en from our team at Navigator Marketing