Navigator's Copy Writers focus on the keywords your prospects search and commonly use AND create the HIGH IMPACT WORDS and WORD PLACEMENT that are proven to motivate the actions you want to see your customers take.
The copy we produce persuades web visitors that your company has what they need. In order to score a sale, we design your copy to prove why someone should buy from you — and not your competitor who offers the same product for $5 less.
The more that the copy writing hits the hidden-need "hot buttons" — the more it grabs your prospects, gives them what they want and boosts your benefits — the better the page converts AND… makes money.
Long before there were search engines, there was direct response copywriting. Its purpose: to persuade readers to do something — call an 800 number, buy a Franklin Mint collectible or purchase a time share. You'd see it in your Publisher's Clearing House letters ( you may laugh, but I bet you bought at least one magazine subscription.)
You'd see it as a special mailer, stuffed into your credit card envelope. You'd see direct response writing everywhere — and in fact, you still do. Persuasive writing techniques worked back then, and they work now.
