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Dynamic Advertising Increases Dealership Sales

On March 15, 2019    /    Business, News, Social Media
Dynamic Advertising Dealership Marketing

Dynamic Advertising is a term commonly used in digital marketing, and is simply another way of saying “personalized content.” Dynamic ads are built in real time when an ad request is sent to the server and will pull different creative elements based on the environment, the user and other factors.

Dynamic refers not to the energy of the advert and it’s not so much about how the advertisement looks, but the content it serves up online. And as you’ll see, it can be used to great effect, increasing ROI and prospects acquisition.

How Does Dynamic Advertising Work?

Think of dynamic advertising as a prospect matchmaker. The web content is based on your likes and sometimes dislikes or your ONLINE SEARCHES. The more you shop around for a certain product or service, the more the ads you see will be similar to those search results.

Dynamic Adverts are served up through a series of cookies, tracking data, time of day, day of the week, geographic location, online searches and many other factors to build ads that are targeted at the website prospect. And although some ads are alike, the ones you see will be tailored to your very specific needs or interests. You will have a different advertising experience entirely from someone just a few blocks away who is on the same website because they have been searching for different items.

Examples of Dynamic Dealership Advertising

You are searching for a brand of SUV so you can begin to compare with other SUV’s on the market. A Dynamic Advertisement pops up as you move along the web that showcases a variety of similar SUVs from a local car dealership with live links that if clicked guide you back to the Dealership’s website vehicle details page.

Dynamic Advertising increases Dealership Sales Navigator Marketing Dawn Larsen

It’s a great way for brands to increase the chances of click-through rates and conversions, by serving the most relevant content possible to those who are actively searching for that product in real-time.\

The Benefits of Dynamic Advertising for Dealerships

The online marketplace is a very visually busy place . Very cluttered. If an advertiser wants to get through to a web prospect, that message must make a connection in real-time. If it can be a more personal connection, the chances of a web prospect taking action are greatly increased. Dynamic Adverts are based on things you’re searching for, it serves up ads that are a reflection of your current searches and interests. That dramatically increases click-through, time spent on product pages and sales conversion.

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About the Author - Dawn Larsen

dawnAs the Director of Business, Internet & Social Media marketing, Dawn leads all consulting, marketing strategy and creative projects for Navigator marketing & Business Solutions. Dawn is an award-winning entrepreneur and marketing strategist specializing in custom WordPress web design, corporate marketing strategy and graphic design for business.

A leader in internet and social media marketing, Dawn has helped thousands of business owner and managers leverage the power of the Internet to generate increased profile, leads and sales. Dawn regularly speaks at conferences and workshops throughout North America, as well as being a regular on radio shows and business magazines.

Learn more and connect with Dawn:
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