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LinkedIn Video Messaging How to Use It to Increase Profile, Leads & Sales

On March 29, 2019    /    Business, LinkedIn, News, Social Media
LinkedIn Video Messaging Navigator Marketing Dawn Larsen

Video Messaging for LinkedIn is here! Now you can send video messages to your LinkedIn connections. This doesn’t come as a surprise with how huge video has been lately. Video allows you to communicate clearer, connect deeper and convert 3x more than text alone. Read on to learn how you can leverage this personalized form of connection to increase your Profile, Leads & Sales.

Video Messaging 82% of web traffic will be video by 2021

How to Send a Video Message on LinkedIn

It’s easy to add a video to your private LinkedIn messages. When composing a new message, click the camera icon, just like adding a picture. Then select the camera or choose from an already recorded video from your phone. All that’s left is to add some text and click send.

At the time of writing, this is still being quietly rolled out by LinkedIn and is only available on certain mobile devices.

LinkedIn Video Message Ideas

When should you send videos in your LinkedIn Messages? Here are a few ideas to get you started:

  • Introduce yourself to a new LinkedIn connection.

Say something like “Hi ___! I just wanted to say thanks for connecting with me. It’s great to have you in my network. The best way to get to know me is through my content I share so if you want to head over to my profile and take a look at my Articles and Activities section, there are loads of posts and tips about ___. Anyways, take a look and if there’s one that you like feel free to leave a comment and let me know your thoughts. By the way, I’m always curious what it was about my profile that inspired you to connect with me? Have a great day and thank you very much for connecting.”

Video Messaging - 4x more meetings booked

  • Following up after a trade show or networking event.

Tip: Hold up the person’s business card or write their name on a whiteboard to give it a more personalized touch and build that relationship. Use this as the video thumbnail.

  • Congratulate someone on a new job or work anniversary.

Sending a video message instead of a canned congratulation message will let you stand out from your competitors. It’s much more personal and human.

LinkedIn Video Messaging Tips For Sales Professionals

    • Keep it as short as possible, no more than 30-60 seconds. Don’t ramble on.
    • Check your lighting and background. Use whatever lights you have and find what works.
    • Film in landscape mode not portrait. This looks and performs better.
    • Add captions. This gets your message across regardless of what the volume is at. Videos with subtitles are watched and clicked 26% more than those without.
    • Raise your energy, smile and be friendly!
    • Don’t sell. Remember to use video messages as a relationship building opportunity.

 

LinkedIn Video Messaging Relationship Building

 

Video is huge and with 82% of all internet traffic is expected to be video by 2021, that growth isn’t stopping! Video Messaging is a powerful tool to increase your Profile, Leads & Sales. How will you use LinkedIn video messaging? I would love to hear your thoughts on this article. If you have any questions, reach out to me at 705 918 2090. Looking forward to opening your LinkedIn video messages. Much success in your business.

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About the Author - Dawn Larsen

dawnAs the Director of Business, Internet & Social Media marketing, Dawn leads all consulting, marketing strategy and creative projects for Navigator marketing & Business Solutions. Dawn is an award-winning entrepreneur and marketing strategist specializing in custom WordPress web design, corporate marketing strategy and graphic design for business.

A leader in internet and social media marketing, Dawn has helped thousands of business owner and managers leverage the power of the Internet to generate increased profile, leads and sales. Dawn regularly speaks at conferences and workshops throughout North America, as well as being a regular on radio shows and business magazines.

Learn more and connect with Dawn:
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