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Who Needs a Mobile-Friendly Website? 6 Tips to Mobilize Your Website

On December 9, 2011    /    News

Did you Know?

graphic design There are 5 billion mobile phone users and only 1.25 billion PC’s in the world.

  • 73% of mobile phone users send and receive texts daily?
  • Mobile searches have quadrupled in the last year.
  • Imagine 10 of your friends who searched mobile last year….
  • This year it’s 40…of your friends.
  • 1 in 3 searches are local…that means out of a 100 people 33 people are searching locally.
Facebook now has 200 million MOBILE users (and they’re twice as active on their phones as on desktop PC’s)…

… and that means the chance to engage local customers on mobile websites right when they’re on the move and ready to shop.

Even 39% of smart phone users are searching while……
yes, even while they are in the bathroom.

Who Needs a Mobile-Friendly Website?
6 Tips to Mobilize Your Website

1. Go mobile. Get a mobile website now.

web designIf you don’t have a website for your business right now, then developing a mobile website is your quick, simple and much less expensive answer to getting some marketing on the web. It is important to have a regular website and a mobile site, but if you have to choose one option right now…….It is strongly recommended to get a mobile website. A mobile website can be created in days compared to a regular website for PC’s that usually takes weeks. The average cost of a simple mobile website is $500 compared to $5,000 for a regular website.

If you have a regular website, chances are it is not mobile-friendly. Your web visitors are having difficulty seeing enough of the website screen, challenges navigating around your site, difficulty trying to enlarge buttons to move through pages and they are only seeing 1/10th of the website page. Most times they abandon their search on websites like yours in search of mobile-friendly sites.

Want to see how your website looks on different mobile devices?

Go to http://www.mobilemarketingsudbury.com and add your website url into our mobicheck software.

2. Go to a company you can trust to program your mobile website.

According to the Mobile Marketing Association Google is starting to differentiate mobile websites and offering them higher ranking to mobile phone users. Many web programming firms neglected the mobile aspect of website development and it is now holding their clients back. It is important to find web programmers who thoroughly understand mobile marketing and know how to code to the highest standard possible. XHTML is generally ideal. Seek out programmers who are up on the HTML5 and Mobile AJAX to optimize the mobile web experience.

The design aesthetic is also a bit different for a mobile website. Your programmer/website designer should be drawing ideas and inspiration from mobile apps, rather than your existing website.

3. Understand what you mobile visitors want out of your mobile website when they visit.

You have 3 clicks and less than 3 minutes to win over mobile web visitors to take action with your company.

When a person pulls out their smartphone and searches “Wireless Router” they may have a different intent than someone who performs the same search on a desktop device. The mobile searcher may be looking for the nearest place to buy a router, or perhaps even wants to quickly compare online prices to the price of the router they are holding in their hand. The desktop searcher of the same term may be just beginning their search and looking for more general information on what wireless routers are, how much they cost, and where they can buy one.

A study by Google and Ipsos OTX MediaCT claims that mobile searchers are further down the funnel than your average desktop searcher. So take the time to think carefully when selecting which keywords to add to a mobile marketing campaign, and what landing page you are going to send the traffic to.

Just having a landing page that is compatible with mobile devices isn’t enough. You need to make sure it is optimized for the task that mobile searchers will likely want to perform. This includes making sure the buttons on the page are easily clickable with a finger or thumb. The phone number should also be easily clickable without having to zoom or unintentionally clicking a different option.

4. Make sure your mobile website offers more than a static brochure.

graphic designInclude video, sign ups, contests, coupons or incentives because most of your mobile web visitors are on the go and looking to be influenced or for something to catch their eye. You will also want to integrate two-dimensional barcodes or QR (Quick Response) codes into print to drive traffic to your mobile web site.

5. Integrate your mobile site with your offline offers.

Use every opportunity you have to make your existing customers aware of your mobile site. They are going to be the easiest people to get to the mobile site. This means including a list of features with screen shots in newsletters, social profiles and on your desktop site. It also means setting up a mobile PPC campaign, at least for your brand-terms, and maybe even adding a line about it in your standard email signature line for a couple weeks.

Like any launch, you should create and push a press release about the new mobile content, and if you are running traditional media ads like print, direct mail, TV or radio, you should also mention the mobile site there.

6. Ask for their mobile number.

Mobile marketing is fast becoming go to marketing platform for instant ROI. Sending out text messages with key promotions secures higher promotion uptake.
Email read rates are down to 20% compared to 95% for mobile marketing messages. Conversion rates are even lower at less than 2% compared to an average 20% for mobile marketing. Direct mail is also believed to continue its decline in 2010 as postage rates increase and redemption rates also average 2%. The time, money and labor associated with direct mail compared to the instantaneous effect of mobile marketing make communicating with your customers through the mobile channel and reaping instant rewards the clear choice for businesses.

The mobile phone is where people will continue to access the internet, fill their down- time and find information to guide their daily lives… the opportunity is there for your local business to gain increased market share with your mobile website.

Dawn Larsen is the Web Marketing Expert with Mobile Marketing Sudbury a division of Navigator Marketing). Mobile Marketing Sudbury helps businesses build their mobile visibility to generate more traffic, leads, customers and sales. Dawn is a keynote speaker on the subjects of Internet Marketing and Social Media Marketing. Her articles have been featured in Entrepreneur Magazine, Selling Power, Sales & Marketing Excellence and Franchising Magazine.

Have questions? Looking for more answers? Join the online marketing conversation on LinkedIn, Facebook, YouTube and Twitter.

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About the Author - Dawn Larsen

dawnAs the Director of Business, Internet & Social Media marketing, Dawn leads all consulting, marketing strategy and creative projects for Navigator marketing & Business Solutions. Dawn is an award-winning entrepreneur and marketing strategist specializing in custom WordPress web design, corporate marketing strategy and graphic design for business.

A leader in internet and social media marketing, Dawn has helped thousands of business owner and managers leverage the power of the Internet to generate increased profile, leads and sales. Dawn regularly speaks at conferences and workshops throughout North America, as well as being a regular on radio shows and business magazines.

Learn more and connect with Dawn:
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